Focus

SIM (Sales Investment Management)

Running a world class sales organization is more difficult than ever before. We are asked to win more business, with fewer resources, against an ever growing number of competitors. In this environment knowing the effectiveness, cost, and progress of your strategic initiatives is critical. Synaptic helps you incorporate valuable SIM techniques and tools into your operational plans so you can make intelligent decisions based on relevant, accurate data and rapidly determine the appropriate course of action.

Benefits:

• True tracking of your return on sales investment
• Improved performance of new campaigns leading to more leads and increased revenues
• Better decision making around which new sales and marketing tools and initiatives to pursue

Customer Growth

Sales professionals understand their existing customer base is the most fertile place to look for new sales growth. Still, keeping those customers happy and feeling involved in your company remains a challenge. Synaptic works with your team to develop formal processes and structures to ensure your customer base remains happy, productive, and vested in your success.

Benefits:

• Creation of a grass roots evangelist network
• Development of a more passionate, connected and understanding customer base
• Improved customer feedback loop that elevates your organization to “Trusted Advisor” status
• Tailored, responsive, custom support functions

Sales Performance Management

Which is worse, having too little or too much information? Arguments can be made for either side, but the net result is the same: inaction, confusion, and frustration resulting in distrust of internal processes and pressure to work outside of the system. To avoid these issues, Synaptic works with you to develop predictable, manageable structures that facilitate the communication of critical information and drive specific activities.

Benefits:

• Shorter, more focused meetings that produce relevant information and predictable outcomes
• Improved communications between managers and sales representatives that assists in shaping selling behaviors and activities
• Development of standardized frameworks to rapidly and easily collect appropriate data