Learning Center

Sales Challenges

Start by clicking on what best describes your position in the company and follow along to see what challenges you face and how Synaptic can resolve them.
Executive Management Sales and product development resources not aligned Centralized company wide system for collaboration Poor visibility into the state of sales Customized dasgboard reporting Cost of sales too high Centralized system making reps more efficient Poor market conditions Collaborative tool to discuss overcoming objectives Poor goal setting Insight into perceived goals Sales Management Poor Visibility into State of Sales Poor Reporting Poor data quality Poor use of CRM System Proper system customized to your business process with employee training Weak Sales Funnel Not Enough Opportunities Not enough leads from marketing Poor Goal Setting Reps nopt focusing on the right activities Poor Goal Setting Centralized information to ensure marketing and sales goals streamlined Not closing enough opportunities Access to training materials Poor Market Chatter to discuss successful objective handling Sales Reps No Value from SFA System (Sales Cloud) Training once customized system is put in place Lacking Quality Leads Centralized system for sales and marketing to streamline No Decision Feedback for marketing to target DM’s Poor Tools All sales resources accessible from any Internet connection Poor Products Collaboration to find determine what the client wants Poor Price Access to pricing structure with set ranges Competition too strong Centralized place describing what competitors are doing better Poor Quota Visibility to all numbers by management to properly set quota Poor Territory Insight to leads in each territory to adjust accordingly

What is CRM?

CRM or Customer Relationship Management is a business-wide strategy used to improve profitability through solidifying customer satisfaction and loyalty. CRM gives a 360° view of the customer in real time using all data sources within the company and in some cases, externally. With an effective CRM program client facing personnel will be equipped to make quick and informed decisions on cross-selling, up-selling, handling objections and target marketing. Interested in launching an effective CRM campaign? Contact us to learn more.

What is a Sales/Service Cloud?

Cloud computing is a term used to describe a service being delivered over the internet. Cloud service is elastic in that a user can have as much or as little service as they desire. The service itself is fully managed by the provider, meaning all a user needs is a personal computer and an internet connection to access their service. Cloud computing can be either private or public. An example of a public cloud computing system is Amazon. A seller can make an account on Amazon and sell without needing anything other than an internet connection and device to work on. Since the cloud system is so easily accessible, its popularity has been increasing at a rapid pace, in fact, many companies are now providing options for cloud computing in a very broad way. To get the most out of cloud systems it is important to know what services you will or will not need to avoid inefficiencies for you and your team. Synaptic partners with Salesforce.com and you to help you fully understand your business functionality, goals and create a fully customized platform for you take your CRM campaign to the next level.

What is Salesforce.com?

Salesforce.com is the leading service provider for cloud based CRM programs. Here at Synaptic we partner with Salesforce and you to fully customize their programs to fit your needs and eliminate unnecessary steps therefore making your business more efficient and effective. Before integrating your customized Salesforce program we work with you to fully understand your current business practices and how they will evolve so we can create the perfect platform for you to get the most out of our service. Contact us for further information on how we can integrate Salesforce for you.

What is Chatter?

Chatter is a real time collaboration tool on Salesforce.com that allows companies to share information securely with people at work. Similar to the way Facebook enables us to see what’s going on with our friends and family Chatter allows you to stay updated on projects, deals and anything else going on in your company when it’s happening. With employee profiles, groups, status updates and document sharing you can rest assured your team is always on the same page, but don’t take our word for it, check out the video below:

What is Force.com?

Force.com is a cloud based service that allows you to build custom applications for your business without having to worry about servers and software. Custom applications are programs designed to solve specific business needs without any extra or unnecessary steps. Force.com has their own data center which means you do not have to worry about storage capacity or security issues. The applications built on Force.com can integrate with the rest of your businesses, smart phones and other devices you may use. The main benefit of Force.com is removing the need for a corporation to invest in building an entire infrastructure to create custom applications and integrate them into the system.

What is Amazon Web Services? (AWS)

Amazon Web Services is a cloud computing service mostly for developers and not exposed to end users. With AWS you can chose from several different platforms that make the most sense for what you’re trying to build in a pay as you go structure. The two most popular AWS programs are S3 (Simple Storage Service) and EC2 (Elastic Computing Cloud). S3 is a system that allows for easy storage of files on the internet without worrying about running out of space. EC2 provides on demand computing that can be increased or decreased depending on your demand.

What are Google apps?

Google aps are cloud based services that save your business a lot of time and money not having to create and store data. Synaptic Advisory Partners can import information from existing systems such as Microsoft Exchange and Lotus over to Google Apps, we can also customize that information to fit your unique business needs. Interested in using Google Apps? Contact us to learn more.